The Sausage-Making Beauty & Simplicty of Lay’s Potato Chips

Alright, it’s already the only potato chip that I like, but this ad/vending/Rube Goldberg machine concept is a really cool way to highlight to people how Lay’s Potato Chips are made from a simple set of ingredients. What a cool ad concept!



Lay’s machine - Debut (English txt) from Castro Innovation on Vimeo.

Click here if you cannot see the video above.

Kind of reminds me of a high tech version of those spiral wishing wells that entice people to throw their coins in merely because it’s mesmerizing to watch the money spiral down into the coin bank.